The combined extensive experience of ASN's founders in the Structured Notes market has equipped ASN with a keen understanding of the challenges involved in managing Structured Notes, and given them the vision and creativity to effectively assess and solve these challenges from design to settlement.
Motivated by this insight, we decided to revolutionize the landscape through technology, leading to the launch of AllStructuredNotes in February 2021.
ASN aims to revolutionize the Structured Notes market by leveraging proprietary technology to establish a new digital value chain. This enables all users to directly price, purchase, settle, and manage these products through a digital tool. Our innovative platform is meticulously crafted to enhance the Structured Notes business.
Our mission is to provide a groundbreaking platform accessible to all investors, regardless of wealth and size. This unique platform empowers users to navigate the Structured Notes market with efficiency and professionalism as if they were on a bank trading floor, transforming everyday investors into seasoned professionals.
Monitor your portfolio, Design and Trade Structured Products like if you were sitting on the trading floor of the most prestigious Investment banks, either through our advanced platform ASN TECH or through the help of your dedicated and experienced Sales at ASN MARKETS
Our Solutions are optimal for:
Emilio Sainz de Baranda
Co-Founder and CEO of the AllStructuredNotes Group, and CEO of ASN Tech
Emilio has over 20 years of experience in Investment Banking, having worked at leading institutions such as JP Morgan, BNP Paribas, and BBVA CIB.
At BBVA, Emilio led the Equity Derivatives Sales team, focusing on Delta 1, Flow, and Structured Products. He played a key role in establishing a global franchise for distributing Cross-Asset Structured Products by developing dedicated teams and electronic platforms, which significantly enhanced their business worldwide.
In his final position at BBVA, Emilio drove the digital transformation of the equity area. He initiated an innovative partnership with Bloomberg to integrate an automatic pricing tool into their terminals. This project was instrumental in positioning BBVA CIB as a leader in the digitalisation of Structured Notes.
As a serial entrepreneur, Emilio has applied his expertise in sales, structuring and technology to create ASN, a platform that aims to make Structured Products more accessible to all investors. With a background in global markets and a focus on technological innovation, Emilio is dedicated to providing clients with tailored, effective solutions.
A graduate of Deusto Business School, Emilio combines his market knowledge with a technological vision to deliver value to his clients.
Antonio Luna Rosa
Co-Founder, Managing Partner of the AllStructuredNotes Group, and Executive Chairman of ASN Markets
Antonio has over 30 years of experience in investment banking, building a solid track record in risk management and trading.
He served as Managing Director at BBVA CIB, where he led the global Equities and Equity Derivatives business, driving its international expansion in Europe, Asia, and America, and positioning the entity as a global market leader.
He played a key role in the technological transformation of the Equities and Derivatives area, leading the development of innovative solutions such as Order Execution Algorithms, Automated Pricing Systems and advanced risk control tools, which marked a turning point in the digitization of the business.
As a risk management expert, he has been responsible for the design, implementation, and supervision of the operational model, working closely with Risk, Compliance, and Finance departments, as well as with industry bodies. His commitment to market integrity is reflected in his participation in leading regulatory associations and committees.
Antonio holds an International MBA from IE and INSEAD and he is a board member of several key entities.
Rubén Mena Escribano
Chief Technology Officer
Rubén is a Telecommunications Engineer with over fourteen years of experience as an IT consultant, specializing in the banking sector. Throughout his career, he has been involved in strategic digital transformation projects for institutions such as Banco Santander and BBVA, leading the modernization of financial market platforms and developing solutions for the valuation of structured products.
During his time at BBVA's innovation center, he deepened his expertise in cutting-edge technologies such as cloud computing and modern architectures, laying the foundation for his business-oriented technology approach in the financial sector.
His profile combines strong technical knowledge in Cloud environments (AWS), microservices architectures, containers, infrastructure as code (IaC), and DevOps practices, with a strategic vision that enables him to align technology and innovation with market needs.
With experience leading multidisciplinary technical teams, he promotes agile methodologies and a collaborative culture focused on delivering value. Passionate about technological innovation applied to financial services, Rubén brings a comprehensive vision that merges technical expertise, market experience, and execution capability.
